Located on an island site adjacent to a modern open space, this controversial proposal has been praised and supported by CABE, GLA and Camden’s planning department. Designed to lessen any shading and wind impact on the users of the park, the result is a 24 storey PRS tower and a 5/7 storey affordable housing building which contains retail and a community centre.
Located above a Swiss Cottage London Underground station, adjacent to a new park, two theatres and a market square, the site had been deemed appropriate for a tall building by the local planning authority. The existing office building on site has no retail uses, no level access and no active frontages. It is now vacant. The replacement is the catalyst for tying together public buildings to the north and south to create what is, in effect, a cultural quarter. A low park side affordable housing building, with retail at ground floor, contrasts with a tall, private rental tower with reception, meeting rooms, gym, kitchen and club rooms at high level.